Download Adapt Or Die: How The Internet Is Destroying Dealer Profits And What To Do About It, by Kurt Baumberger
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Adapt Or Die: How The Internet Is Destroying Dealer Profits And What To Do About It, by Kurt Baumberger
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The Internet is destroying Dealer profits. One look at a Dealership's financial statements shows Dealers need to change how they "go to market." Consumer-centric, insightful, implementation savvy, the author worked with Amazon, Dell, Best Buy, and others to build their E-Commerce businesses. Now, in this straightforward and revolutionary book, Baumberger shares his online retailing wisdom with the automotive industry.You'll see why old Dealership retail approaches won't work - and what simple, proven, profitable strategies exist today to get a jump on online solutions that will profitably drive sales in the next decade.Dealers will learn about how to stop customers from squeezing every nickel out of a deal, how to prevent implementing tactics in search of a strategy, how to build a "virtual foundation" for new, pre-owned, and fixed operations.
- Sales Rank: #2319944 in Books
- Published on: 2010-01-28
- Original language: English
- Dimensions: 8.26" h x .51" w x 5.83" l,
- Binding: Paperback
- 226 pages
Most helpful customer reviews
10 of 12 people found the following review helpful.
Filler
By Andrew
I have never written a review of a book before, but as bad as this book is, I feel compelled to air out my feelings here. This book is as empty as it gets. With pages and pages droning on about Dell examples, this book simply wastes pages upon pages of what could be otherwise useful paper. With catchy terms such as "Tiger Team" and "Big M Marketing" the author appears to have had a junior college business student write it in between baseball practices.
Written by a typical consultant, this book talks about vague software you should buy for 4K per month and give no quantifiable examples of metrics that can be useable to the common store. No real formulas for success. Just references to other car sales books that he then then turns around and says that those processes are obsolete. Many of the examples that are presented apply toward a manufacturer. A small single point dealer just isn't going to be the next "Apple" or brand themselves like Starbucks. If you want a real book about online marketing, more specifically front end strategies, buy one of the Velocity books by Dale Pollak (sometimes given out by Autotrader Reps or available free at tradeshows). And for search engine help, there are a few SEO books that are useful for sale on Amazon (Woessner).
As a young GM at a smaller size domestic store, I understand the internet is vital to the success of any dealer who wants a piece of the pie. You need to have tools in place and strategies formed to be successful. Multiple pictures, meaningful descriptions, a solid presence, active SEM and SEO, video, constant price adjustments on all units, and so much more are needed now. I was really hoping this book would outline these in more detail, and maybe examples of why CarMax, etc have been so successful. Instead it wants you to eliminate salespeople, create an annoying virtual showroom, and other money and time wasting projects while abandoning effective practices and sales processes. Selling cars still comes down to stocking the right units, pricing them right, having your salespeople properly trained, having a clean store in a good location, good website appearance and other things many of us have done for years. I do admit, I have a lot of improvement to do to reach my full online potential. I am not the greatest online marketer and was really wanted to like this book. Our store is currently very successful and we just closed out one of our best years ever. Many similar sized dealers I know are much worse online marketers than I am and are making +$1million/year because of good solid processes. I was hoping to get a few legs up on them with this book. That wont happen. If you are not in a major metropolitan area and your store isn't in a corporate dealer group and doesn't have a gazillion dollars to allocate toward feel good software, this book isn't for you.
Full disclosure, I did read the entire book. Though it reads worse than my child's swingset instructions, I made it all the way through. Bottom line, save your money and time. I wish I did.
3 of 3 people found the following review helpful.
A Survival Guide
By Bo Cornell
Part cautionary tale and part prescription for staying viable, this book makes compelling reading -- you could even go as far as to say essential reading -- for anyone in automobile sales. Plus, the solutions offered by Baumberger, a decorated veteran in the Web world, are presented so effectively and clearly that they easily can be extrapolated by other industries facing similar challenges. In short: a guide as straightforward and matter-of-fact as its subtitle.
2 of 2 people found the following review helpful.
The Future of Auto Dealers
By Digital Dealer
The world of Auto Dealers and the auto industry is in a whirlwind. The internet, the economy, customer demands, changing sales channels, and a wide range of other shifts in the auto market have turned the industry topsy turvy. 1000s of auto dealers have gone out of business in the last year. This book gives the surviving dealers a path to the future. Baumberger really understands the auto industry, business strategy and internet sales. Only he could have written a book that shows how these three things are coming together to create a radically different future for auto sales.
The book is both enjoyable and insightful. You can read through it in two hours the first time, but make sure to dog ear a lot of pages, because you will be coming back to them time and again. Once you have read this book you will see the future of car sales in a whole new light and the stories from automakers and customers will sound very different. You will now have answers to those confusing questions that they have been asking about buying a car in a new way.
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